THE NEXT BIG THING
With the whole world staring at the Brazilian economic growth, that was the title of the exhibition created by BRAZIL S/A. The theme has also been inspired by the choice of our country to host the two largest sports events in the planet, the 2014 Soccer World Cup and the 2016 Summer Olympic Games, in Rio de Janeiro. To fill up the exhibition under the curatorship of Angelo Derenze, president of Casa Cor, sixteen Brazilian professionals from the areas of design, fashion, architecture and gastronomy were asked to customize the soccer balls provided by Nike. The soccer balls became exclusive art works, were exhibited at Palazzo Giureconsulti, during BRAZIL S/A, and back in Brazil at Shopping D&D and Shopping Iguatemi. They will go on auction in December 2011, and the proceedings will be donated to a charity institution.